Burch Bar Concept Branding
Inspired by the Tory Burch lifestyle brand, this is a concept for a restaurant and bar title Burch Bar, following the existing company's aesthetic and vision. New branding, website and app designed while studying at Rhode Island School of Design.
Logo and Business Card
The logo was inspired by Tory Burch's existing mirrored T design and signature orange. The new design consists of a new typeface, mirroring the B for Burch Bar, hiding a hidden champagne class to represent the bar, and incorporating a geometric pattern symbolic of Burch's style.
The concept for the website incorporate's the new logo, geometric pattern, and showcases dinner and bar menu as well as a shop for Burch's home line. The goal of the website is to be straightforward and easy to use, while also showcasing amazing photography of Burch's products.
The iPhone App was designed to be an extension of the website, with responsive design. The multiple images disappear and instead reveal the signature orange color and easy to use bars of information.